IFA Positive Solutions is set to target "financially vulnerable" single parents after entering into a partnership with consumer websites OnlyDads and OnlyMums.
As part of the arrangement, advisers at the AEGON UK-owned firm who are themselves single parents will advise members of the sites “at a time of day or evening to suit clients, and in the convenience of their home or workplace”.
Both websites offer support to the 3,000,000 single parents in the UK who juggle the pressures of work, home, and school life.
Positive Solutions says many people become lone parents without warning which can leave them financially vulnerable.
Chris Hull, proposition development manager at Positive Solutions added: “There is a real deficit of specialist financial advice in this area and more than 200 Positive Solutions partners have already expressed interest in this worthy project.
“Our advice will be tailored to suit the needs of single parents. We understand time is precious and by giving clients access to online valuations and the ability to communicate with our advisers electronically, our service will complement their daily routines.”
OnlyDads and OnlyMums founder, Bob Greig, adds: “The end of a relationship, whether due to bereavement or a break-up, results in the need for people to re-evaluate their finances – including their mortgage, savings, pensions and insurance contracts.
“Positive Solutions is our perfect partner. It has nationwide distribution, offers independent advice on a very wide range of products, and has a particularly empathic approach.”
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