A range of marketing and support tools have been launched to help advisers increase their ethical investment business.
The suite of tools, created by the UK Social Investment Forum (UKSIF), is being launched to compliment the National Ethical Investment Week (NEIW) in May.
NIEW, due to take place between 18 and 24 May, is the first time the financial services industry has come together to encourage consumers to consider green and ethical investments.
UKSIF says its online toolset will provide advisers with marketing tools, such as logos for their website or posters, to promote ethical investments to their clients.
The site contains information on ethical funds in the UK and also links to the Unbiased.co.uk website, allowing consumers to search for ethical fund advice.
In addition, advisers can keep up to date on events taking place during National Ethical Investment Week, as well as promoting their own activities.
Penny Shepherd, chief executive of UKSIF, says: “Behaving in ways that can help benefit the environment or society is becoming increasingly mainstream. Choosing a green and ethical investment can be another way of acting responsibly but many people are still not aware of the wide range of green and ethical investment choices available today.”
“We hope that independent financial advisers and other investment professionals will use National Ethical Investment Week to highlight how they can help.”
Advisers who are interested in promoting their ethical investment business should visit the National Ethical Investment Week website at www.neiw.org.
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