Unbiased.co.uk has re-launched as 'the professional advice website', merging its IFA and mortgage adviser online searches as well as launching a solicitor search on one portal.
Having placed over 60 white label versions of the 'Find an IFA' search on partner websites over seven years, the firm intends to expand this activity across all its professional advice searches going forward. The website handled half a million requests for details of local IFAs last year.
Unbiased.co.uk will also continue to provide member businesses with marketing support enabling them to present themselves in a consumer-focused and relevant way. The support includes enhanced marketing options on the website plus consumer search trend data.
The re-launched website will operate under the same principles as the current Unbiased website, with free searches enabling consumers to locate advisers by postcode, area of specialism, incremental qualification, payment method plus sector-specific search terms.
Basic membership and search inclusion will remain free for advisers and their firms with the option to subscribe to additional marketing options.
Unbiased.co.uk already lists nearly 9,000 IFA and 6,500 mortgage adviser firms. It has begun to contact solicitors and once that search is live, will begin developing a 'Find an Accountant' service.
"In our experience, the web is now the most important source of new business to professional advisers after personal referral," says David Elms, chief executive of Unbiased.co.uk who views the re-launch as a natural progression for the site.
The company has found consumers able to specify the type of advice they need without pressure are more likely to take further action more readily.
"Therefore our consumer-led approach is of demonstrable benefit to professional adviser members as well as consumers, since a better matched client means a longer, more fruitful relationship," says Elms.
"In the current economic climate, people need professional advice even more, so being visible to consumers has never been more important," he adds.IFAonline
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