Internet discussion firm IFA Life has launched an online forum for advisers studying for industry qualifications.
The company says experienced financial planners will be available to pass on their knowledge and offer tips and help with examination techniques.
The IFA Life forum is the first ‘online social networking’ tool available to the wider IFA community.
Philip Calvert, co-founder of IFA Life, says: “With the drive towards further improving technical knowledge and understanding, IFA Life members can share their knowledge and support each other in their pursuit of relevant professional qualifications.
“IFA Life has already established itself as a leading business development group for IFAs, but we also wanted to provide help and support to achieve examination success.
“By hosting the forum online, the community of IFAs will find it quick and easy to find the information they need.
“What’s more, they don’t even need to leave their office to participate in the study group.”
IFA Life says the forum is no longer visited by UK IFAs only.
Calvert says: “Online business networking is still a new concept in the UK financial services industry, but is rapidly becoming an essential business tool for IFAs to connect, engage and interact with target customers and professional introducers.
“We might think wrap is the big technology issue right now, but other developments on the internet are moving much faster which will have a significant impact on IFAs.
“As more and more younger and wealthier consumers turn to the internet for information on financial matters – online networks will become integral to helping them identify and engage with IFAs.
“These new consumers will be able to read what other people are saying about local IFAs, so it’s only a matter of time before all IFAs will need to understand and use the technology to manage their reputation online.
“The same technology can be used by IFAs to communicate with each other, so is a perfect vehicle to help them study for industry qualifications.”
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