Firms employing new tactics to encourage customer loyalty

A survey of asset management firms, fund supermarkets, stockbrokers and full service financial providers by IFAonline’s sister publication, Financial Marketing, suggests firms are having to work harder on both retention strategies as well as looking further afield for the next generation of customers. Interviews for the Incisive Insight report were designed to reveal financial services providers’ strategies in converting mainstream consumers into first-time investors, with the emphasis on execution-only services. Main findings of the research point towards a gradual change in thinking...