FundsNetwork responds to Isa boom with promotional advice

FundsNetwork has joined forces with adviser support group, Tenet, to form a custom-built Isa campaign. Based on research by Funds-Network that stated four out of five advisers are expecting an increase in Isa sales in 2006, the campaign is a fully marketed package geared to help advisers capitalise on the renewed demand in Isas and write business in a more efficient way. The joint package includes pre-approved letters, client mailing brochures and re-registration sales assistance. Rob Fisher, head of marketing at FundsNetwork, said: &With the 2006 Isa season set for a strong revival, th...