Investment decisions are a necessary evil for advisers. Picking the right investment may be one of the more interesting aspects of the job, but it is also fraught with danger. Most of the recent scandals in the financial services industry have involved the mis-selling of investments. The investment industry has too often been flooded with poor products, too complicated to explain and too badly managed to perform.
But the industry is evolving. Most of the life offices have now realised they cannot offer sufficient choice and expertise on their own and have forged links with external specialist investment houses. Following the failure of many with-profits funds, a range of new investments have sprung up claiming to be the 'natural successor to with-profits' - among them, distribution funds, multi-manager and managed funds.
Whether for life assurance, pensions or tax planning, advisers need to be more confident in the products they are recommending. This is where RealAdviser comes in. We recognise the adviser of tomorrow has new decisions to make - from the core investments for their clients' Isa or Pep, to the portfolio of funds within a pension wrapper. RealAdviser will incorporate all the quality editorial advisers have come to expect from MultiManager, but with a host of new features and contributors.
Our aim is to show advisers how they can improve their business through making the right investment decisions. As it becomes more profitable to outsouce life, pension and investment decisions to a variety of 'managed solutions', the magazine will keep advisers informed of developments in the market, which companies are providing the best products and the business impact of outsourcing.
Our first issue features a profile of adviser Graeme Mitchell, managing director at Lowland Financial Planning. He talks about investment solutions he has used for his business and how they have helped him build better relationships with his clients. Alastair Conway at Sesame talks client segmentation on p13 - how can advisers best serve their smaller clients while focusing on the most profitable?
We also look at how the life office sector is changing. Dave Ferguson of the Abacus gives his controversial views on p25, while on p26 we look at how Scottish Equitable has been building up an alternative to its with-profits business. We also take a closer look at investment with our profile of fund management group Cazenove and our focus piece on the latest investment flavour of the month - aggressive funds.
Our first issue also features the first in our series of exclusive reports. Conducted by Incisive Research, these will canvas a panel of advisers monthly on a variety of subjects. Coming up over the next few months are reports on fund supermarkets, wrap accounts, life offices and fund of funds.
We hope you enjoy it. We want to make the magazine as relevant to your needs as possible, so all feedback will be gratefully received at [email protected]
Cherry Reynard, editor, RealAdviser
Regular reminders and updates
9 December 2019 deadline
Joe McDonnell joins as head of portfolio solutions (EMEA)
Adviser of the Year - South East
Fidelity Multi Asset CIO's outlook