A multi-faceted approach

When it comes to new launches it is far too often the case that the investment management industry focuses on investment strategy while at the same time getting the package of benefits all wrong. This is a crying shame for advisers, because often it is understanding the applications for a fund and building additional features into financial products that will determine the difference between just another fund and an original investment solution. Unfortunately for advisers, getting it wrong can destroy a potentially attractive sale, which is all they need in a challenging environment. At D...