Size isn't everything

It seems that not a week can go by without yet another wrap provider proclaiming its entry into the market. In some senses this can only be good news as the sooner the market moves from a product-selling mentality to one in which the advice proposition is based around a service offering, the better, but I do remain sceptical over the merits of some of the new wrap entrants. Not only is there considerable confusion around what actually constitutes a wrap but the market is further muddied by some of the fund supermarket providers seeking to step up to the wrap level. Too many cooks...