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Legal & General's plans to diversify its product range will not affect its philosophy of catering for the needs of the standard investor, finds Christopher Salih

Its heritage is as an insurer to the legal profession, but Legal & General (L&G) prides itself on being a more democratic institution these days. With £181bn under management, 5.4 million customers and a place in the FTSE 100, L&G is a colossus of the financial services industry. But recently with all of its rivals embracing external fund links the group was starting to look off the pace. That is, until it took the surprising step of taking a 25% stake in Cofunds, thus paving the way for it to provide one of the broadest open architecture offerings on the market. So what does the future hol...

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