Lifetime Group's wrap product The Bigger Picture is to be renamed The Lifetime Wrap this autumn, with several enhancements added in July.
The news comes as Lifetime ramps up the marketing efforts for its platform, after Norwich Union increased its stake in the firm by acquiring Millfield Group's 25% share last year. The group now has a 98% stake in the wrap provider.
According to Rob Fletcher, commercial director at Lifetime, the firm will add share dealing services to the wrap in July.
Advisers can currently deal over the phone, but the added feature will allow online dealing of investment trusts, exchange traded funds and UK shares.
Fletcher also outlined the launch of the Legacy Transfer Team service, where Lifetime representatives will analyse advisers' client portfolios to help them decide whether to transfer to the wrap platform. The service has already been tested with some selected intermediary firms.
Finally, the wrap will also launch an analysis tool for with-profits funds. Developed with financial risk consultancy Barrie and Hibbert, the tool will allow users to highlight the changes made within with-profits offerings, such as shifts in asset allocations
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