The true cost of advice

client segmentation

Professional Adviser
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Alastair Conway, head of strategic propositions at Sesame, explains the importance of systematically reviewing your client base

The last 17 years have seen financial advisers faced with a wealth of obstacles to overcome. While many of these changes have not been easy to deal with, the resilient nature of advisers has enabled them to adapt their businesses. However, these changes have - in the main - only required a tactical response rather than a fundamental shift in the way that advisers deal with their clients. The combination of depolarisation and the continued pressure on margins has changed all that. There is now an excellent opportunity for advisers to take a long, hard look at their business, especially the...

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