Framlington fund managers were key to Axa's £174m purchase of the boutique and have been locked into remaining with the group for an undisclosed period of time.
The deal, which will see all of Framlington's fund range be re-branded in October to Axa Framlington, will also keep all of the boutique's existing distribution arrangements in place.
There is no planned rationalision of the funds on offer from Axa IM and Framlington.
The brands will be kept separate much in the way Axa currently markets the Axa Rosenberg process as a separate range.
However, a selection of the best funds from each of Axa's brands are to be brought together in a single platform.
Framlington's funds will sit alongside some of those available from the more active quantitative style of the Rosenberg brand.
The best of breed platform is expected to go live at the end of September.
Axa is keen to emphasise that it has no intention of compromising the capacity limits that currently exist on the Framlington's funds.
Aware that the managers at the group have concerns about how much they can manage effectively.
Simon Ellis, head of retail at Axa IM, noted there are no plans to have Framlington managers run any unit-linked life and pensions money.
The only assets managers will run on behalf of the life company will be part of the group's existing distribution tie-up with Axa SunLife's Premium Select Bond, which is linked to six of Framlington's funds, including Roger Whiteoak's Smaller Companies portfolio, Nigel Thomas' Opportunities fund and Richard Peirson's Financials vehicle.
While its statement of the acquisition noted that Axa intends to launch new products within the Framlington brand at a later date, Ellis said there are no firm plans, although further hedge fund launches such as George Luckraft's recent vehicle have been mooted.
Instead the focus will be on looking at ways to increase Framlington's distribution in Europe.
‘Important to have an anchor’
Report to be written by TPR
Lack of innovation for solutions
Some 2,000 consumers affected