The Invesco Perpetual brand name is to be retained for the onshore UK retail market following a six ...
The Invesco Perpetual brand name is to be retained for the onshore UK retail market following a six month review, writes Robert Stock. Perpetual will cease to exist as a name in the institutional and offshore markets, where the brand review found it had far less impact with investors . The power of the Perpetual brand in the retail space was clearly shown in the review, according to Angus Woolhouse marketing director at Invesco Perpetual. Interviews with more than 100 intermediaries representing different areas of business showed the Perpetual brand to be associated with tradition, hi...
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