It is fair to argue that some journalists are only out to dig dirt, but you must remember that not a...
It is fair to argue that some journalists are only out to dig dirt, but you must remember that not all are. The secret many IFAs have discovered is the better your relations with the media, the more leniency they may be willing to give when a negative story surfaces about you. Information offered in MyMoneyAdviser's Guide to dealing with the Media, points out a strong element of that relationship is trust: the journalist has to be whatever you may tell him, and you have to believe that he will treat you fairly. But only experience in dealing with various journalists will teach you whic...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes