It is fair to argue that some journalists are only out to dig dirt, but you must remember that not a...
It is fair to argue that some journalists are only out to dig dirt, but you must remember that not all are. The secret many IFAs have discovered is the better your relations with the media, the more leniency they may be willing to give when a negative story surfaces about you.
Information offered in MyMoneyAdviser's Guide to dealing with the Media, points out a strong element of that relationship is trust: the journalist has to be whatever you may tell him, and you have to believe that he will treat you fairly. But only experience in dealing with various journalists will teach you which reporters you are happier to talk to.
There are some things you can do to help you maintain a good image with journalists:
If a journalist calls you and says he needs information by a set time, try to respond immediately as missing a deadline could be a missed opportunity. But remember that different types of publications have different deadlines.
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