Britannic sales hit by stakeholder and sales team cuts

Professional Adviser
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Britannic has forecast that sales will continue to suffer as a result of eliminating its traditional...

Britannic has forecast that sales will continue to suffer as a result of eliminating its traditional sales agents last year and that they are unlikely to recover until 2003. The life group is overhauling its sales techniques in favour of intermediaries, which to date as a consequence of the restructure have witnessed sales growth climb by almost a quarter. Brian Shaw, chief executive of Britannic says: "New business through IFAs and partnerships is up by 23% and more than 40% respectively. The reduction in sales force new business is on plan despite the total withdrawal of Britannic's...

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