Britannic has forecast that sales will continue to suffer as a result of eliminating its traditional...
Britannic has forecast that sales will continue to suffer as a result of eliminating its traditional sales agents last year and that they are unlikely to recover until 2003. The life group is overhauling its sales techniques in favour of intermediaries, which to date as a consequence of the restructure have witnessed sales growth climb by almost a quarter. Brian Shaw, chief executive of Britannic says: "New business through IFAs and partnerships is up by 23% and more than 40% respectively. The reduction in sales force new business is on plan despite the total withdrawal of Britannic's...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes