Lending to real people

Having your mortgage application turned down is a harsh reality for one in four housebuyers. A sub-prime loan is both a key alternative for those unable to raise funds from traditional lenders and a marketing opportunity for IFAs. The financial services industry loves to present itself with glossy advertising of typical middle income, middle class families. Do the marketing departments of some of these organisations actually live in the real world? Take mortgages for example. Every lender would much rather have three months payslips from an applicant working at the same company for ten yea...