Partnerships offer new way to forge leads into sales

The announcement that Park Row Group is to partner its advisory expertise with Smart Media Services' knowledge of lead generation is opening up a new way to push turnover of IFA businesses. Park Row is looking to add another 50 advisers to the 300 already working in its office around the country specifically to work on the lead generation partnership. The plan is to generate an additional 4,000 leads per month, which would be fed through to Park Row advisers. Smart Media relies heavily on the internet to generate its leads and focuses heavily on demand for mortgage advi...