The AITC is looking to spend part of the money it has raised for its generic marketing campaign on i...
The AITC is looking to spend part of the money it has raised for its generic marketing campaign on intermediaries, writes James Thorneley.
Last week the trade body reached the £15m minimum it needed to guarantee its marketing plans could go ahead.
The AITC is to set up a hotline and website for consumers to find out which intermediaries in their area recommend advice on investment trusts.
IFAs will qualify to be put on to the site either due to their proven ability in the trust market, or because they have attended education and training sessions run by the AITC.
IFAs on the website will also be eligible to join an investment trust marketing club. The AITC will send the intermediaries ideas about using trusts when dealing with clients' financial requirements, such as pension or school fees planning. The AITC expects to raise between £16m and 21m from trusts. The deadline for boards that have not yet decided whether to back the proposals has been extended to the end of July.
One of the last boards to vote in favour of the proposals was the Scottish Investment Trust. The £1.1bn trust contributed about £800,000 towards the campaign.
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