Debenhams ad campaign boosts Xmas sales figures

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Debenhams, the UK's second- largest department store, has said sales at outlets that have been open ...

Debenhams, the UK's second- largest department store, has said sales at outlets that have been open for a year or more, grew 8.5% in the 12 weeks to 12 January, buoyed by growth in UK consumer spending on clothing and other goods. In the 19 weeks ending 12 January, gross profit as a percentage of sales was the same as the period a year earlier after increased spending on Christmas advertising, the company said. Total sales jumped 10% and inventory levels fell from the year before. 'Men's and women's clothing were successful over Christmas, and that's half our sales,'' according to fina...

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