for profits rise next year

An anticipated surge in advertising expenditure next year is leading fund managers to be positive on media, broadcasting and advertising related stocks. This growth in advertising demand in the US during 2000 is expected by Britannic Asset Management as a result of the Presidential election, the Olympic Games in Sydney Australia, and the emergence of numerous dot.com companies. Although advertising in the US usually grows at around 5-6% per year, growth is tipped at 8% during 2000, according to figures released by US advertising agency Interpublic. It expects this growth to benefit smal...