On the face of it, the development of professional partnerships for IFAs seems like the proverbial n...
On the face of it, the development of professional partnerships for IFAs seems like the proverbial no-brainer. Just think about the benefits: good flow of introductions; immediate credibility of being referred by a trusted professional adviser; good-size cases. Therein lies part of the problem: many IFAs only think about the benefits. The reality is tougher ' much tougher. Let's dwell on the hurdles: who to speak to? gate-keepers, the time to develop mutual trust, what makes you different? have you got the will to battle through the courtship? Those are all issues let alone getting down ...
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