Perpetual brand remains

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By Leo Bland The Perpetual brand is to be kept for the Isa season next year in the wake of its £1bn...

By Leo Bland The Perpetual brand is to be kept for the Isa season next year in the wake of its £1bn takeover bid by Amvescap, parent company of Invesco. No decision has yet been made on the long-term future of the Perpetual name in the UK retail market, although Invesco and Perpetual's leading to the situation where the will run alongside eachother for at least the first three months of next year. Amvescap does have a track record of retaining some brands from companies it has taken over; it continues to use the Aim name in the US after it took over the group in the late 1990s. However,...

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