Sliding ISA cash rates affect millions of savers

Millions of people in the UK have been affected by sliding mini-cash ISA rates since they were first introduced in 1999, according to research from Intelligent Finance. Out of the top ten paying instant mini-cash ISAs launched four years ago none has remained in the top ten and only two managed to stay in the top ten for the first year. The poor returns have been compounded by the survey result showing that only 5% of ISA account holders have ever switched their provider, and that 17% don't even know they are able to change providers. "Consumers need to select a provid...