Mercury to strengthen Isa presence

Mercury is to promote its non-UK and European unit trusts with the launch of its GlobalIsa. The product, which offers access to a range of Mercury funds, marks an attempt by the unit trust house to build up a meaningful presence in the Isa market. The group, which never had a large presence in the Pep market, has had low Isa sales so far this year Mercury will be hosting a nationwide roadshow from 9 September to promote the Isa, along with an advertising campaign, initially in the trade press but moving into the national press and poster sites towards the end of this year and into 2000. T...