Mercury is to promote its non-UK and European unit trusts with the launch of its GlobalIsa. The prod...
Mercury is to promote its non-UK and European unit trusts with the launch of its GlobalIsa.
The product, which offers access to a range of Mercury funds, marks an attempt by the unit trust house to build up a meaningful presence in the Isa market. The group, which never had a large presence in the Pep market, has had low Isa sales so far this year
Mercury will be hosting a nationwide roadshow from 9 September to promote the Isa, along with an advertising campaign, initially in the trade press but moving into the national press and poster sites towards the end of this year and into 2000. The focus of the campaign will be the Mercury High Income Bond fund, which has a target yield of 8
James Charrington, sales director at Mercury Unit Trusts, said: "This is one of the largest investment houses in the UK and the Isa is the UK's principal savings vehicle now. Even though the Isa has been received in a lukewarm way, we are positive about it. It needs to be promoted more positively by the industry and we are keen to play a part in that. The main feature of the Isa was that it has wider investment parameters than the Pep. The GlobalIsa is therefore targeted at making full use of those wider parameters in an innovative way
The roadshow starts in Birmingham and finishes on 12 October in Manchester. Other venues include Harrogate, Newmarket, Scotland, Cardiff, Bristol, Southampton and London
Speakers include, Bill Healey, head of the high yield team at Mercury, sales director James Charrington, managing director Richard Royds and director Toby Vincent. Vincent will be speaking on the year 2000 and the investment implications, while Charrington will talk on the investment case for the US
The Mercury High Income Bond fund is ranked 21 out of 58 funds in the UK General Bonds sector over three years to 18 August with a return of 29%. Over one year it is ranked 14 out of 73 funds with a return of 2.5%. The sector average over the three-year period was 27.8% and over one year it was 0.4
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View from the front row
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