Style investing to improve potential

Professional Adviser
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Achieving a decent level of performance from an investment has become difficult since the end of the bull market so finding the right balance between growth and value investing is essential

As the high-octane returns of the 1990s have given way to an environment of more subdued long-term investment returns, achieving significant levels of performance has become a real challenge for investors and their advisers. One way in which we believe investors can increase their probability of performance is through style investing, in particular by combining two styles: growth and value. However, to be successful, it is important to have a clear definition of these two terms. When assessing a value stock, we are essentially looking for cheap, fundamentally sound but out-of-fashion...

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