With Europe now heavily integrated, fund managers are finding themselves faced with the tough task of having to apply both industry and country knowledge against a backdrop of globalisation
Over the years, Europe has become an increasingly popular home for British investments. Recent developments creating closer ties with Europe have been used to persuade all sorts of institutional and individual investors that Europe is their new 'home' market. This has been combined with arguments about the economic attractiveness of the region and all the opportunities for finding undervalued companies with superior long-term growth potential. In the past, European funds were managed with a heavy emphasis on country allocation, which with about 20 countries within Europe to consider, ...
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