Many of the rules applied to dealing with national and local media will apply to working with trade ...
Many of the rules applied to dealing with national and local media will apply to working with trade journalists. All journalists are interested in getting to know contacts who can be trusted, meet deadlines, etc.
The key difference for yourself, however, is the subjects are more likely to affect your own business, so the emphasis will be on analyzing your own industry, rather than getting a particular message to consumers.
If you want your views to be heard on key regulatory changes, industry politics or have services to offer fellow intermediaries, the trade press, such as Money Marketing, Investment Week or IFAonline, will be keen to voice your opinions, providing it can legally be published, you have something new to say and it is something your colleagues will want to know.
These days, most trade journalists do not have the time to conduct long lunches with potential contacts and the average meeting is likely to be an hour, perhaps over coffee or a drink. It does mean meeting journalists is no longer as expensive as it they used to be, but you have to be prepared to travel to the journalist rather than the other way around.
Deadlines will vary depending on whether it is a daily, weekly or monthly publication, so if you have reporters on a specific publication you want to get to know, find out when press day is (when the final edition goes to print) so you can fit meetings into that schedule.
The pinks - MM and Financial Adviser - go to press on Tuesday for publication on Thursday, while others such as Investment Week, are "put to bed" on Friday for publication on Monday.
You'll tend to find that feature-based articles are written in the first half of the week/month, with news in the latter half so make sure your thoughts, comments and stories arrive in time if you have a specific edition you want to be included in.
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