Advertising spend set to grow by 3%-5% in 2003

US advertising spend is expected to recover in 2003 driven by key consumer categories such as the automotive and entertainment sectors. Principal and manager of economic analyst group Global Insight's media practice, John Rose believes after a disastrous 2001 and a mixed 2002 there is good news ahead for the sector. Rose says although the economy may be sluggish, he feels 2003 will be an outstanding year for media companies as advertising recovers. He sees the chief factors pushing the recovery as being increased corporate profits, solid retail sales and growing consumer income. ...