A survey of AIFA's 6,500 member firms has found that IFAonline ranks as the number one website for...
A survey of AIFA's 6,500 member firms has found that IFAonline ranks as the number one website for IFA-related news and views.
The more than 800 responses to the survey constitute "a good sample" of the industry according to AIFA, which carried out the research jointly with the Telegraph Group.
IFAonline comfortably beat its nearest competitors.
What really surprised AIFA, however, is that the majority of IFAs questioned said that the biggest problem facing the industry today is media portrayal of IFAs and IFA businesses - ahead of concerns about professional indemnity insurance and regulatory changes.
AIFA expressed surprise at this finding because of what it sees as generally positive press coverage given to the need for independent financial advice.
Of course, both trade and consumer press coverage of negative issues such as split capital investment trusts has been intense, and the Coronation Street storyline involving a "murdering" IFA cannot have helped general perceptions among its millions of viewers.
AIFA says IFAs themselves bear a partial responsibility for helping to improve media perceptions: more use could be made of IFA Promotion, for example, and more IFAs could get involved "and talk to the media".
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