Website confusion

More than 400 domain names with the word "stakeholder" are already registered, leading to potential conflict between stakeholder pension providers, intermediaries and analysts. Graham Smith, a partner at e-commerce law specialists Bird & Bird, told a recent conference on the regulation of Financial Services on the internet, that using monnickers that describe a function or business type would leave companies vulnerable to copycat use of the name. He said: "If you choose a name for your business which is descriptive it will be difficult to assert your rights against anyone who comes along ...