Unusual style benefits Liontrust

In the five years since he took control of Liontrust First Income, Jeremy Lang has turned the fund into one of the most consistent performers in its sector. However, far from espousing traditional methods of equity valuation, Lang has managed to achieve returns far in excess of the sector average by developing his own strategy, which Liontrust calls the Lang Approach. During his time at James Capel, Lang identified what he believed were weaknesses in the traditional value and growth approaches to investing, instead focusing on stocks within the All-Share that offered attractive yields. ...