By Jane Wallace INVESCO's European team is focusing on businesses with strong brand and which can su...
By Jane Wallace INVESCO's European team is focusing on businesses with strong brand and which can successfully use new technology. The group argued that in the low growth, low inflation economic backdrop, companies need access to tools which can help them differentiate themselves from the competition and gain in market share. In such circumstances the internet, for example, must be central to a company's business model. Steven Chamberlain, European fund manager at INVESCO, said: "Customers are promiscuous and keeping them is difficult. They have zero patience and want instant gratificat...
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