Sun Life of Canada repositions for IFAs

Sun Life of Canada (SLOC) is looking to increase its business with intermediaries as part of its restructuring exercise The group, which only a few years ago had an in-house slogan about building up a direct sales force of 2,000 by the year 2000, is looking to alter its operations and reduce costs by the time it is demutualised in April 2000 The new SLOC will involve an expanded multi-channel distribution system to include salaried bancassurance sales advisers, commission-based adv-isers, franchise arrangements, e-trading and direct marketing and IFA services There will also be a new mod...