Prudential to drop Scottish Amicable brand

Prudential is dropping the Scottish Amicable brand but IFAs have been assured they remain an integral part of Prudential's strategy going forward. The life assurer has also announced it is exiting the general insurance industry, selling that part of its business to Credit Suisse's insurance arm, Winterthur, for £353m in cash. Commenting on the new branding, Darragh Leeson spokesman for Scottish Amicable, explained: "The impact for distribution including the IFA channel is that the company will see a move from a product focus and separate business units to being one brand - Prudential. ...