Intelligent Finance (IF), the online banking arm of Halifax has increased its sales team to 21 advise...
The five new sales executives will assist IF in advising IFAs and in turn their customers on what product is best suited to their needs.
IF chief executive Jim Spowart expressed his delight in expanding the sales team which in the four months since it was launched has secured more than a billion pound in mortgage custom for the Halifax.
Spowart said: "We firmly believe that professional advisers are a major contributor to our success. Many consumers are uncomfortable with taking out financial products without personal advice, particularly when you are talking about major decisions such as a mortgage."
The new sales executives are Peter Izard (central London), David Collins (Liverpool and N.Ireland), Alison Rogers (East Anglia), Gary Armstrong (Hertfordshire) and John Stanford (South Wales).
Spowart added: "We are delighted to be in a position to increase the sales team so soon after launching. It is an indication of the level of response received form independent financial advisers."
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