Thematic investing has increased in popularity since the 1990s with many new players jumping on the bandwagon. But what approach should fund managers be taking to get the best out the market?
Sarasin has been associated with thematic investing for much of the 1990s and has seen the approach gaining widespread acceptance in the UK. In this respect, the increasingly vocal support of independent rating agencies such as Standard & Poor's can only help our cause. Unfortunately, unlike at Sarasin, where the thematic approach is central to our entire investment process, many of our thematic peers appear less strict in their implementation of thematic principles. Indeed, a rather less charitable interpretation would be to suggest that they are driven more by their marketing depart...
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