With consumers demanding more comparison tools for buying financial products online, the fund supermarket faces the next challenge in its development
While it has been a difficult 12 months for online financial services, the fund supermarket model has continued to emerge as one of the most important e-commerce capabilities required by individual investors and the financial services industry. The consumer is becoming more knowledgeable about investment products and financial services in general. In addition, people now have a greater need to compare and contrast a range of financial products inclusive of various fund performances prior to purchasing. There is no question that the future of financial product distribution is one of ma...
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