Scottish Widows is to restructure its intermediary website by the end of the year following its re-l...
Scottish Widows is to restructure its intermediary website by the end of the year following its re-launch of the consumer version.
Colin Watt, head of e-marketing at Scottish Widows, said: 'There is a lot of functionality on the intermediary website but we want to make it easier to use. The site will be reorganised so intermediaries can access everything quickly. We are paying more attention to what makes web users stay on sites.'
The consumer website has been made more customer-focused and simpler to use. Watt said: 'This has involved rewriting the existing site and creating content specifically for the web, breaking it down so that it is clear, concise and easy to read. The design and branding have also been enhanced, resulting in a more consistent look and feel.'
The group has also introduced Stakeholder Online, which provides access to stakeholder products. Services available include illustrations for intermediaries, individuals and employers, as well as complete paperless application processing and enquiry services, including valuations, payment status and unit history.
Users can also alter certain plan details such as increasing, decreasing or stopping payments, as well as changing account details for any payments made.
The site can be accessed at www.scottishwidows.co.uk.
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