ScotWids to improve site

Professional Adviser
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Scottish Widows is to restructure its intermediary website by the end of the year following its re-l...

Scottish Widows is to restructure its intermediary website by the end of the year following its re-launch of the consumer version. Colin Watt, head of e-marketing at Scottish Widows, said: 'There is a lot of functionality on the intermediary website but we want to make it easier to use. The site will be reorganised so intermediaries can access everything quickly. We are paying more attention to what makes web users stay on sites.' The consumer website has been made more customer-focused and simpler to use. Watt said: 'This has involved rewriting the existing site and creating content sp...

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