Prudential still backing the with-profits concept

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Prudential Assurance is continuing to back with-profits investment, despite the views of others that...

Prudential Assurance is continuing to back with-profits investment, despite the views of others that it is failing, according Mark Wood, chief executive of the group. Wood said that Prudential views with-profits as 'the holy grail for the Government' due to the fact it offers investors the opportunity to tap into a diversified range of assets. The Government has attempted to boost private savings by a number of methods in recent years, with limited success. Wood argued with-profits creates an attractive level of security and has generated a return that has outperformed deposit accoun...

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