Fidelity is to open a US-style investor centre in central London later this year, writes Jane Wallac...
Fidelity is to open a US-style investor centre in central London later this year, writes Jane Wallace.
The site, now being developed at Cannon Street, will be targeted at both intermediaries and direct clients as a showcase for Fidelity. It will also be used to pilot new technologies and services and clients.
Robin Threadgold, head of wholesale at Fidelity, said: "The centre will be run along the lines of similar operations in the US, which essentially provide a shop-front for investors and advisers who use all kinds of walk in facilities."
Those will include accessing details of accounts and valuations and the use of investment analysis tools. These are calculators for working out tax planning strategies or estimating the amount of contributions needed to achieve a certain goal, such as school fees or mortgages. To begin with at least, services will be limited to those offered just by Fidelity. Share-dealing, for example, will not be available.
Within the investor centre there will also be state-of-the-art presentation facilities, which can be used both by Fidelity for its own seminars and also, in due course, by IFAs who wish to present to clients in central London.
Fidelity wants to set up this kind of operation both because it enhances Fidelity's flagship offices in the City of London and also because it has tangible benefits for both investors and advisers, Threadgold said.
He added that there were many such centres in the US, particularly in Boston, where there are about six centres in Post Office Square alone. He made it clear that the centre is a one-off, and that Fidelity has no intention of launching a chain of centres nationwide.
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Joined in 2002
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Raised £15m earlier this week
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