Customers who do their banking and broking via the telephone and Internet earn 41% more on average th...
The survey by Gomez, a research and consultancy firm which rates and measures the quality of websites, appears to dispel the myth that there is no market for online financial services which have launched or expanded in the past year.
Moreover, the first in-depth report into online banking and broking - The State of Online Banking and Broking - suggests that over one-third of the 4,000 UK and European Internet users surveyed who do not currently bank online are likely to begin doing so over the next six months.
And of those people who are online investors, 47% do not have offline accounts.
However, branchless banks also have the highest number of 'disusers' or people who start web banking and then stop, said the report.
An overview of what banks and brokers must do to attract and retain online business is provided in the report, as well as identifying the attitudes and behaviours of Internet bankers and brokers, and offering a profile of their customers based on their background, net worth, Internet preferences and financial habits.
Ed Bowie, senior analyst and author of the report, said online financial services firms must maintain momentum through innovation and adding value for their customers.
"Online financial services firms must always strive to remain at the forefront of innovation, particularly the branchless operations. Firms must make customers aware of the advantages of managing their finances online and must provide reliable customer support to build customer confidence and understanding of their services," said Bowie.
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