Investment trust Isa purchases rose by 36% to £206.7m during the 2001/2001 tax year, according to th...
Investment trust Isa purchases rose by 36% to £206.7m during the 2001/2001 tax year, according to the AITC, compared to £152.1m in 1999/2000.
The AITC's marketing review committee, which has been reviewing the latest phase of the 'its' campaign, wrote to investment trust directors last month concerning the results of its research. Overall, the campaign is working effectively and there is a strong case for continuing next year, the research showed.
Conducted by independent companies Diagnostics, Opinion Leader Research and NOP, the AITC has found progress has been made in growing awareness and understanding of investment trusts over the past year.
The research also identified a number of areas in which continued improvement would be possible. These included the way the telephone number is used, the possibilities of making the AITC's printed information more detailed, the need to educate and inform IFAs and the need for managers to optimise their ability to respond to requests.
The research called on AITC members to support proposals for a compulsory levy of 1.5 basis points a year for the 'its' third wave of funding, which the trusts' boards have until 8 June to consider. If it achieves its goal, the AITC will drop TV advertising, focusing on direct market marketing and press-based posters instead.
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