The Association of British Insurers' latest survey on the need among consumers for improved informat...
The Association of British Insurers' latest survey on the need among consumers for improved information about financial products has found continued strong demand for better quality.
About a third of the 2,200 respondents said that pensions benefitted from a quality mark, compared to about one-in-ten who said that investments and mortgages would similarly benefit.
However, the association also says that its survey did not differentiate between a regulated and un-regulated quality mark scheme.
The ABI's Raising Standards initiative has achieved a significant market share in the past couple of years.
It now claims 10 major brands servicing 11 million customers, or 36% of the industry.
And the need for improved information and communications is undoubtedly there: acording to ABI research, 44% of people with pensions do not understand their statements.
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