IFA Promotion launches campaign to 'Get Hector'

IFAs are being encouraged to send out an email chain letter which contains a shoot 'em up game killing Hector, the cartoon character taxman. Called 'Get Hector', the game is actually a Flash 5-style advertisement created as part of the Taxaction advertising campaign by IFA Promotion, and is designed to encourage public interest in efficient tax planning. Around 6,000 copies of the 'Get Hector' email were sent out to IFAP members yesterday, in the hope that IFAs and their staff will forward them onwards to friends and creating a widespread advertising chain, says David Elms. A cam...