IFAs are being encouraged to send out an email chain letter which contains a shoot 'em up game killin...
Called 'Get Hector', the game is actually a Flash 5-style advertisement created as part of the Taxaction advertising campaign by IFA Promotion, and is designed to encourage public interest in efficient tax planning.
Around 6,000 copies of the 'Get Hector' email were sent out to IFAP members yesterday, in the hope that IFAs and their staff will forward them onwards to friends and creating a widespread advertising chain, says David Elms.
A campaign to reduce the £5.7bn lost to the Inland Revenue every year in inefficient tax planning - containing Hector the Inland Revenue man who retires this year - began last month in the national press and broadcasting, however, IFAP wanted to step up their campaign across all media.
According to David Elms, creating the advertising game cost "next to nothing" to create compared with other advertising methods, as there is no distribution cost, and little outlay to create the image.
To get your copy of the 'Get Hector' attachment, go to www.unbiased.co.uk/hector or click through our web link (see right).
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From 1 March