The Inland Revenue is set to receive a facelift under the scalpel of ad agency M&C Saatchi and is ev...
The Inland Revenue is set to receive a facelift under the scalpel of ad agency M&C Saatchi and is even considering a name change as part of the new communications strategy to promote a less austere and people friendly government department. Furthermore, the IR hopes to highlight its planned role as a distributor of cash, in the form of tax credits, as well as its conventional and less personable role as tax collector. This follows the retirement of Hector, the bowler hatted, pinstripe suited cartoon character that's been fronting the IR's television advertising. In his place ste...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes