The Inland Revenue is set to receive a facelift under the scalpel of ad agency M&C Saatchi and is ev...
The Inland Revenue is set to receive a facelift under the scalpel of ad agency M&C Saatchi and is even considering a name change as part of the new communications strategy to promote a less austere and people friendly government department.
Furthermore, the IR hopes to highlight its planned role as a distributor of cash, in the form of tax credits, as well as its conventional and less personable role as tax collector.
This follows the retirement of Hector, the bowler hatted, pinstripe suited cartoon character that's been fronting the IR's television advertising. In his place steps 'Housekeeper from Hell' Mrs Doyle from Channel 4's surreal cult comedy Father Ted.
Mrs. Doyle's catch phrase concerns her bullying of guests to drink tea, bombarding them with: "Go on, go on, go on..." ad infinitum until they buckle. This will be used in a new £5.5m campaign to convince people to return their self-assessment forms.
The estimated £9m a year the IR spends on advertising and marketing has attracted criticism that it should be concentrating such volumes of expenditure on its own internal operations. Other critics have argued that any makeover will ceaselessly fail to rejuvenate the IR's public image until the infamously complicated UK tax system has been simplified.
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