Unit trust by any other name?

Unlike automobiles, shampoo and other consumer goods, a personal-finance product doesn't need a catchy name to succeed. You can see that with a glance at the merchandise found in any brokerage office. Variable annuities. Unit trusts. Or would you like to see something in a closed-end fund? If you tried to sell cosmetics or soft drinks with clunky monikers like those, you'd be out of business in a week. When investing is involved, different principles apply. Indeed, whoever picks the names for new money-management vehicles seems to delight in pushing the limits of insipidity. What may ha...