Product analysis: Adopting the Open Plan approach

As rivalry in the mortgage war hots up, one company is taking a different approach which has caught the attention of consumers. Susan Topless takes a closer look at Woolwich Open Plan concept to find out why consumers and IFAs are attracted by this new concept. As people demand more flexible ways to borrow, The Woolwich has come up with a scheme that helps the consumer save on their mortgage, while still providing good returns on current and savings accounts. Open Plan was launched by The Woolwich, now a subsidiary of Barclays Bank and the fourth largest lender in the UK, in 1999 an...