The new demographics

Research about the new economy is in vogue, but what about the new consumer? Changing demographics and lifestyles are set to cause dramatic shifts in consumer spending, with various sectors poised to profit in the next 10 years. Britons spend 38% more in real terms than they did 30 years ago. As people get richer they spend a smaller proportion of their income on necessities like food, and proportionately more on luxury items such as leisure goods and services. Indeed in 1999 we spent more on leisure than on food and drink for the first time since records began, three times more than in 19...