Shareholder pressure stops Scottish Equitable price cuts

Professional Adviser
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Aegon Group, the £175bn listed Dutch insurer, has dropped a big hint that its pricing on protection ...

Aegon Group, the £175bn listed Dutch insurer, has dropped a big hint that its pricing on protection products will be determined by the yield they might bring for Aegon shareholders, regardless of the pricing competitiveness such products might have in the UK market. Janet Wyles, Aegon UK's Individual Protection unit managing director, says the company's products sold under the Scottish Equitable brand will not be following the lead of competitors, which have cut prices in recent weeks. And while part of the reason is Aegon does not see short-term price cutting as a way to build ...

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